CEO Letter – Fax Servers for the SME?
It’s ironic that, to a point, the smaller the business the greater the productivity benefit of computer-based fax servers, yet the enterprise fax-server industry, for the most part, has been unable to develop a business model that addresses the needs and budget of the small business.
Until recently, the price of the enterprise-fax OEM’s product, at $4,000-plus, was quite simply out of the reach of a small business. Several factors are contributing to this valuable product finally finding the SME. Recent technical innovations have eliminated some of them, software-only pricing has taken care of others, and the VoIP service providers are finally doing their part. And the remaining ones vanish with a little marketing innovation.